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That Al Salasil opens At Kidzania

20 Dec 2016 The Avenues Mall, Kuwait

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KidZania Kuwait, the exciting kid-size metropolis, and That Al Salasil, the leading book publishing and distributing chain in the Middle East, are going to work together to inspire children to love reading through a range of fun learning activities.

As part of the collaboration, That Al Salasil will sponsor the Creative Corner in KidZania. Here, kids will be encouraged to stimulate their creativity by making original art pieces inspired by the theme of the story which they have listened to. In this way, kids will enhance their listening, critical thinking and analysis skills, as well as their ability to focus and be imaginative.

Fernando Medroa, Vice President of Leisure and Entertainment at M.H. Alshaya Co., said: “Being an educational brand at heart means that everything we offer children should enhance their learning experience. Our collaboration with That Al Salasil, a regional leader in advocating literacy which represents a very important aspect of education, will help children better engage with books by introducing something fun that will stimulate their imagination and keep them excited.”

Marketing Manager at That Al Salasil, Heba Mansour, commented: “we are pleased with this new expansion by joining hands with KidZania, and we hope this new step would further help us in our aim to foster a generation that appreciates reading and seeks information.”

Each quarter, That Al Salasil will introduce a new fun story based on their latest in-store book collection, which will then inspire children to create uniquely crafted art pieces. Additionally, the Creative Corner will introduce activities based on the different programs taking place in KidZania at any given time, including Kids for a Greener World, Summer Camp and Winter Festival.

The Creative Corner in KidZania is open to children between the ages of 4-14.

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